Transnational website content marketing strategy: language is one thing,...
The rationale behind a content marketing strategy is to, working in conjunction with a marketing pipeline calendar, deliver marketing communications to your target audience. These communications roll...
View ArticleE-exporting: making the connection
To grow, or even survive, in the crowded markets of today means seeking, continually connecting and competing in new and untapped markets. This means export markets need to be exploited with all the...
View ArticleE-exporting: they’re looking at us, is it SEO or something we said?
Website visibility is critical to any online enterprise. It’s an absolute given, and this applies as much to local language export – e-export – websites as it does to any domiciled web presence you may...
View ArticleE-exporting: fast-track, low-cost digital content repurposing and deployment
If you’ve been following this three-part series on rapid and effective local language e-export website development, you’ll know that the aim has been to roll out sites that resonate effectively and...
View ArticleMulti-language B2B market development: beyond words
The European Union (EU) is the world’s largest economy, towering over the US, China and India respectively by quite a long way, and its growing commercial integration makes it a great and highly...
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